Retail Marketing Manager

More about the role:

- Develop and deliver annual and quarterly marketing plans for each dealership, aligned to group targets and OEM priorities

- Create and execute integrated, multi-channel campaigns across digital, social, CRM, events, and showroom activity

- Drive lead generation and conversion, optimising campaigns to maximise ROI

- Use data, insights, and customer behaviour to continuously improve performance and the end-to-end customer journey

- Monitor competitor activity and market trends to identify opportunities for growth and differentiation

- Act as the key link between marketing, sales teams, and dealership management, ensuring alignment and execution excellence

- Build and maintain strong relationships with OEM partners, ensuring compliance and maximising co-op funding opportunities

- Manage external agencies and suppliers, ensuring high-quality delivery on time and within budget

- Ensure all activity is consistent with brand guidelines and manufacturer standards

- Lead, develop, and inspire the retail marketing team to deliver high performance and continuous improvement

More about you:

- Proven experience in automotive retail marketing (dealer group, OEM, or agency)

- Strong experience working with OEM marketing programmes and co-op funding models

- In-depth understanding of digital marketing channels, including SEO, PPC, paid social, and CRM

- Experience managing multi-site or multi-brand marketing activity

- Strong analytical capability, with a data-driven approach to performance optimisation

- Excellent stakeholder management and communication skills, with the ability to influence at all levels

You'll be:

- Commercially driven, with a clear focus on delivering measurable results

- Highly organised, with the ability to manage multiple projects in a fast-paced environment

- A creative and strategic thinker with strong attention to detail

- A collaborative leader, confident in influencing senior stakeholders and cross-functional teams